Pantone 2018 Color of the Year

Earlier this year, Pantone, the worldwide standard for color communication from designer to manufacturer to retailer to customer, announced that Ultra Violet will be the color of the year for 2018! Pantone has long been known as the world-renowned authority on color as the key provider of technology for the accurate communication of color across the majority of industries.

This Ultra Violet color is said to communicate originality, ingenuity and visionary thinking. And as a company, Mary Kay is inspired by all three!

Alongside pink, purple is one of our favorite colors. This year, purple hues perfectly complement our signature shade of pink, refreshing it in a bold and confident way that only Mary Kay would have expected. And while pink is rich with positivity and strength, Ultra Violet is filled with vision and inspiration, everything that makes up the modern Mary Kay woman!

Embrace your creativity and imagination by keeping this galactic-inspired hue in your makeup bag all year! Mary Kay® Mineral Eye Color in Iris ties perfectly to this year-long color trend.

Mary Kay Global Beauty Ambassador, Luis Casco suggests using a violet shadow to create a smoky eye, “The key to this look is to start with a lighter violet and then blend in a darker metallic shade like silver or gold!” he said. Luis suggests complementing Mary Kay® Mineral Eye Color in Iris with Espresso and Granite.

Using Mary Kay® Mineral Eye Color in Iris, you will be empowered and ready to be a trend leader all year long! We hope you’re feeling inspired and ready to take 2018 by storm!